Celemi Decision Base™
Prepare Your Future Leaders
"I better understand my personal impact on financial results and hope to find ways to make things better... I hope everyone takes this. It's good material for developing increased understanding of financial terms and interactions in the business environment. I learned the importance of adapting to market changes... and the need for different functions to work towards the same overall strategy."
Participant, Hewlett Packard
PULLING IN THE SAME DIRECTION – Decision Base is the most comprehensive business management simulation in our portfolio. It takes on challenges in all the dimensions of running a business. The simulation is highly dynamic.
Each team will set out their own strategy, and the outcome will depend on this strategy, the execution of the strategy, and the (unforeseen) events in the market, among clients and competitors. It is the ideal simulation to bring cross-functional management teams closer together and develop professionals with a functional expertise to take a wider view.
The Simulation Challenge
The participants will be divided into teams. Each team plays the role of a management team. Every team is made up of the necessary competence areas: finance, production, marketing, and corporate intelligence.
Teams then get to compete for customers in a rough market with fierce competition. In the simulation, they will learn to utilize these statements over a fictional ten-year-period. Working together, they’ll learn more about what financial relationships between department look like. Understanding this makes it much easier for employees to pull in the same direction.
The program centers on building skills within strategic planning, strategy execution, analytical thinking, organizational alignment, and levering financial as well as operational metrics – that guide decision making. Through Decision Base your employees will learn to better utilize the financial statements and ratios to be able to make better business decisions. Decisions that will help boost productivity and profitability.
Celemi Decision Base is suitable for managers, leaders, and key individual contributors desiring to enhance their skills at business strategy, analytical thinking, decision making, and financial acumen.
Step by Step
Participants will:
1. Take over a company – and learn how to run the business.
2. Grow with scarce resources – and will have to choose the road to success, and secure the means to follow it.
3. Battle for positions – use resources where they will be most efficient and focus on efficiency and productivity.
4. Improve profitability: They will learn how to secure profitability, not only long-term, but also short-term.
Teams are challenged to analyze – market shifts, threats, & opportunities, strategize – practice strategic decision-making and financial planning as well as develop a business plan. They will get to execute by transforming strategic decisions to operational actions, and manage cash flow. Also, they will get the chance to test their leadership skills all the while collaborating across functions. They will experience team dynamics. Finally, participants will have to navigate to success by discovering business drivers, adapting to changes in the market, mastering the competitive forces as well as create long term value.
Tough Decisions
Participants will face a number of tough decisions:
Invest now…. or later? Pursue all markets…. or just a few?
Take the lead… or be an early follower?
Build efficient assembly lines…. or flexible flow shops?
Stick to the basics…. or pursue the cutting edge?
Key Concepts Covered
- Market share and competition
- Profitability – EBIT, EBITDA
- Return on capital employed
- Cash flow
- Working capital
- Cost of capital
- Return on investments in markets, products and production
- EVA™ – Economic Value Added (optional)
- CVA™ – Cash flow Value Added (optional)
- NPV – Net Present Value (optional)
- ABC – Activity-Based Costing (optional)
Capabilities Addressed
- Problem- Solving
- Strategic Thinking
- Business Skills
- Decision-Making
- Strategic Planning
- Investment planning
- Financial planning
- Organizational Alignment
- Strategy Execution
Decision Base clients
HP
GE Money Bank
BP
Schneider Electric
Baxter
Skanska
Unilever
Volkswagen
Motorola
American Express
BASF
Oracle
GSK
Novartis
Wells Fargo
Mercedes-Benz
ESADE
IMD
HEC